Mumma Goose’s front window, great VM!
Mumma Goose is a small retail store in Stratford, Victoria, run by mother and daughter duo Jenni and Caitlyn Murphy. Mumma Goose stocks a unique selection of giftware, homewares and art pieces, proudly supporting a range of local and interstate artisans and makers.
Both lovely ladies took the time to chat to Small Talk and Co. recently and impressed with their enthusiasm and wise words on business and following your gut!
Fast facts | Business: Mumma Goose, Retail Store Location: Stratford, Victoria
Target Market: Anyone with a love of art and design looking for a unique pressie or some affordable artwork for their walls!
What lead you to create Mumma Goose ? What did you study, what other experiences lead to what you do today?
C: Mumma Goose had been in the pipeline for a couple of years (although we didn’t have a name worked out.) We finally got serious in the middle of last year and started looking at different premises. Mum’s always had a bit of a flair for retail and we were constantly talking about different ideas and imagining what it would be like to own and run our own store. We love Australian design and were getting sick of having to travel long distances to buy work from our favourite brands and artists. We felt like we were missing out. So we wanted to expose our own country town to the beautifully crafted products we often find at Craft Fairs and markets, as not everyone can afford to travel down to Melbourne all the time to experience it for themselves.
In the initial stages of Mumma Goose we did have trouble pinpointing a direction. We jumped from shoes to clothes to a possible café. But we finally decided on a giftware store that covered all bases, that way I could also sell some of my artwork. It was perfect timing really. I had just finished my Fine Arts degree and was unsure of where to go next and mum was looking for an exciting new challenge. So we jumped in and here we are!
J: Caity’s only ever worked in retail and I’ve held some different positions but found that I’m happiest when working in retail. I really enjoyed playing with fashion everyday and dealing with the public. I’m a big people person. So we both have the relevant job experience. Caity’s study also comes into play with her paintings and her creative window displays.
One of the reasons we opened the shop in the first place was that we felt Stratford was a little lacking when it came to great sources of art, design and inspiration in products that were unique, fresh and high quality. Of course they also had to be affordable. So we tried to bring a little bit of Melbourne to our Stratford store and hopefully we’ve succeeded.